Our comments and trackback policy You Link We Follow, You Comment We Promote

When economy strikes everything remains hit and it appears online advertising has taken one of the more severe hammering. Reports state that the next year’s online ad budget would be lessened by $2.7 billion and limited to $25.7 billion. Many had anticipated that the tech firms would brave the current crisis through but to their surprise they too have taken the hit and everyone from giant to dwarves have resorted to cutting down expenses. The report commented on search ads:

EMarketer predicts U.S. search ads will rake in $12.3 billion next year, up slightly from its August estimate of $11.9 billion.

The Internet’s billboard-like "display ads" won’t hold up as well. EMarketer anticipates online display advertising will rise nearly 7 percent next year to $4.9 billion, down from its August estimate of a 14 percent increase to $5.9 billion.