The fight for stepping further into the Facebook platform continues as everyone tries to have a lion’s share. Be it an investment firm, or a social game developer, the platform has everything for everyone and its much anticipated Ad API is what ad publishers have an eye on too. Today we received reports of TBG London has pushed its ONE Media Manager forward to support the Facebook Ad API. This is just another platform to add to ONE Media’s line, which already includes a lot more partners to have ads buy and sale across its platform.
ONE Media has seen an exponential growth itself with an unbelievable 9900% increase each year when it comes to orders in connection to Facebook. To be honest those figures didn’t mean much tome until I learned that the monitory spending each month has actually jumped from around $8,000 to $800,000, which is yet again remarkably unbelievable. I am finding it hard to digest those numbers, but seeing how Facebook itself has exponentially grown and the sort of revenue that is being invested in numerous things on the platform, it sounds quite appropriate too.
What the entire growth of the social network is doing is actually enticing the ad publishers out there to have some integration and utilize its Ad API to serve ads across it. The companies out there would of course go where these publishers are to market their products. Again ONE Media isn’t the only one that has made the move as many have been doing it lately. I would be least surprised if there is a plethora of such support coming from Ad networks in the future. I mean aren’t we all anticipating more coming in this regard with high expectations?
