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Odysii an online service that provides marketing solutions, enabling businesses to communicate with customers in an effective way has raised a sum of $15 million. The funding comes from Giza Ventures and Benchmark Capital. The purpose of Odysii is to deliver targeted messaging to its users. Adi Eyal, co-founder and CEO stated in a release:

Our marketing intelligence software offers unprecedented levels of real-time customization to reflect existing inventory levels, complementary product offerings, and customer information. Using that insight enables marketers to deliver the most meaningful message possible at the most critical moment — when their customer walks in the door.

[via PeHUB]