09blackberry01 500 Obama and the Blackberry – A Tale of $50million…

I’m still clinging to my BlackBerry. They’re going to pry it out of my hands.

Ever thought how much this statement could earn The Most Powerful Man-To-Be on Earth? According to endorsement experts, about $50m. Wow, now that’s called an endorsement deal.

President-elect Barack Obama has repeatedly said how much his BlackBerry means to him and how he is dreading the prospect of being forced to give it up, because of legal and security concerns, once he takes office.

Here is a list of statements made by endorsement experts, nothing to explain, but a lot to awe about…

  • This would be almost the biggest endorsement deal in the history of endorsements. He’s consistently seen using it and consistently in the news arguing — and arguing with issues of national security and global welfare — how he absolutely needs this to function on a daily basis, said Doug Shabelman, the president of Burns Entertainment, which arranges deals between celebrities and companies estimating the endorsement at at $50 million or more, because the endorsement is worldwide..
  • You always want the celebrity to be a good fit with your brand, and is anybody considered a better communicator right now than Barack Obama, or a better networker? It couldn’t have a better spokesperson, said Fran Kelly, the chief executive of the advertising agency Arnold Worldwide, who estimated that an endorsement by Mr. Obama would be worth $25 million.
  • The most powerful man in the country is saying, at this moment, basically, “I can’t live without mine.” It represents their now complete and final crossover to a device that people adore, said Lori Sale, the head of artist marketing at the agency Paradigm, mentioning that even the most A-list of A-list of A-list celebrities, would probably get 10 to 15 million dollars, President Elect could go double the figure.

To bad the biggest celebrity pitchman in the world is not earning a penny for his work and is soon to be snatched of his most priceless asset.

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