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While ad revenues fell by 21.2%, with a slump largely coming to the print advertising, NYT for the first time in months reported of a major fall in online ad revenue. Those fell by 3.8% as based upon the monthly financial reports NYT releases. The online advertisements haven’t taken a much severe hit as compared to that taken by the print media. In its press release it stated:

National advertising revenues decreased as weakness in the studio entertainment, national automotive, book and financial services categories offset growth in technology, media and advocacy advertising. Retail advertising revenues declined mainly due to lower department store, mass market and fashion/jewelry advertising. Classified advertising revenues were down mainly because of weakness in real estate and help-wanted advertising.