NuConomy recently launched an entirely new kind of analytics for social media measurement. The service goes beyond the page-view model with a 2-way API that allows customers to optimize traffic and attention on their sites. It’s based on a new model of proactive analytics. A rep from Nuconomy told Startup Meme about its next generation web analytics platform for the social web, describing that it is a collection of free tools that automate the time-consuming steps of data analysis. Thus lets companies focus on what’s more important: Transforming insight into actions.
NuConomy Studio helps publishers, advertisers and users better understand and act on social marketing performance and community engagement. Now leaving private beta, NuConomy Studio is already tracking billions of data points every month, and is providing valuable insights to customers such as Technorati, Microsoft, Six Apart, Pioneer, Kaltura, and Federated Media.
NuConomy further mentioned:
This unique approach can uncover patterns that otherwise would have been buried under mass amounts of data, such as a change in commenting trends for European visitors, or important changes in a campaign¹s performance. Most importantly, NuConomy¹s proactive analytics means companies without specialized analysts can get the data they need to make an impact, and in-house analysts no longer need to spend their time slicing data and can focus on more important initiatives such as analyzing conclusions and converting them into action.
NuConomy, founded in 2006 in Tel Aviv, Israel and now headquartered in San Francisco, California has an executive team which comprises of former Microsoft and Google leaders.
