Our comments and trackback policy You Link We Follow, You Comment We Promote

When Nick Denton showed his concerns of massive drops in ad revenues we thought there’s no standing up for Gawker Media. But the current turnout reads a different story altogether with ad revenue climbing to 39%. Nick says he owes 20% of that revenue for putting Google ads to search results for each site and the rest comes from more sponsored posts and bigger ads. He said:

High-end sites need to run bigger and richer ads — the same way that glossy magazines run gorgeous spreads.

But despite all that, Gawker Media laid off another three writers along with an assistant editor from Jezebel, Gizmodo and Gawker.com. A bad news for each one of those when they would have been anticipating themselves to be secure.