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Netvibes has announced the release of Netvibes Universe, which are highly customized and branded start pages. For the release Netvibes has partnered with more than a 100 content publishers, including CNN Money, Newsweek and many artists like Ben Harper, Moby, Deftones, Mandy More and others, to create custom official Universes. These pages would be frequently refreshed as soon as new content is created and could be added to personal Netvibes page.
Netvibes will allow users to create personal Universe in about six weeks, whereby every user will be able to build his own personal page using the content and widgets that he wants and could share it with the world as well by making it public. Every user will also be having a private page containing his personal subscriptions and other such things and a public page, which he could share with the world.
Netvibes sidebar has been updated to include a “universe browser” to allow navigating between universe and private pages. Netvibes universes could be added from the netvibes ecosystem.
The release of Universe has made Netvibes a more social startup page and has also opened up a very good revenue stream for the startup. They could now partner with publishers and media companies and create universe for their content that netvibes users could consume. The revenues generated from advertisements served on top of these universes could then be split between Netvibes and the publishers. As a matter of fact Netvibes is already a partner in the CBS Interactive Distribution Network and will be creating four universes for them.
Our previous coverage of Netvibes is here.
