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Saratoga, California based Roku which is the market leader in applications development, has raised funding in the third round. The amount is raised from Menlo ventures. Roku is the maker of famous Netflix Player. The exact amount of funding is not yet known. Following is the press release of the current round of funding.

Roku Inc., a leading innovator in digital media technology and maker of the popular Netflix Player by Roku, today announced it has received Series C financing from Menlo Ventures. This round follows a Series B investment from Netflix, Inc. that closed in January of this year.

Shawn Carolan, a Managing Director at Menlo Ventures, will join the board of Roku. “For years we’ve been looking for a company to bring the convenience and selection of Internet video to the television in a compelling way,” said Mr. Carolan, “when we met the Roku team, observed their success with the Netflix player, and came to know their roadmap we knew our search was over”.

Roku’s digital video player was introduced in May of this year in partnership with Netflix, and has garnered enthusiastic reviews for its tremendous value, growing selection of content, and ease-of-use. The Company plans to use the additional funds to build on its position as a leader in the growing market for devices that stream media to the television.

“We are delighted to have the backing of Menlo Ventures,” said Anthony Wood, Roku’s Founder and CEO. “The partnership will enable us to extend our lead and bring new innovations to the category.”

[via peHub]