NBC has launched a Facebook based game Mission: Chuck Me Out, to promote the return of Chuck, an action-comedy TV series aired on NBC. Fans get to promote Chuck in return for points. The fan with the most points by the start of March 2010, would get to have a brief appearance in the mental flashes of Chuck in one of the episodes.

President of NBC entertainment marketing, Adam Stotsky, while talking to The Warp said:

The fans of ‘Chuck’ have been incredibly passionate and supportive of the show… We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives.

Game Details

The game allows users to earn points for mentioning Chuck on MySpace, Twitter and Facebook. Every player starts as a Trainee (0-1250 points) and can then accumulate points and get promoted to Nerd Herder (1251-2500 points), Spy (2501-5000 points) and finally the Intersect (5001+ points).

There are some special one-time points, such as 100 points for inviting all your friends to play the game, 50 points to connect with Chuck on Facebook. Apart from these points, users get 10-50 points for sharing Chuck links (which might contain videos, photos etc) with their friends. Furthermore, you can earn additional points by performing daily missions by clicking on the “Earn Points” tab on your profile page. If you really want to reach the Intersect level, you may see the detailed points table. The game also has a leaderboard, which shows the rank and points of the top players.

Networks Turn to Social Media Promotions

Chuck has enjoyed an immensely strong relationship with its fan base. Earlier this year, it seemed that NBC will not air the show for a third season. Knowing this, the online Chuck nerds organized a campaign to get fans to eat at Subway on the same day. This campaign proved such an economic success that Subway decided to sign up for significant product integration deals, that ultimately led to the renewal of Chuck.

Earlier this summer, Fox launched a game for “Glee” enthusiasts to earn points by singing the praises of the musical drama. Mission: Chuck Me Out is yet another example of an evolving trend whereby Networks are turning to social-media based games, or marketing stunts to promote their shows.

We expect this trend to literally snowball and become an avalanche in the next couple of years.

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