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Based on its ecological core themes and media properties, the National Geographic organization will be now developing Non-profit games and publishing them.National Geographic Games, or NGG, will work with publishers and developers alike with the mission of inspiring consumers to take an interest in global issues, and help "[make] the National Geographic brand more meaningful to a broader audience."

The new division will be led by corporate strategy and development SVP Paul Levine, and former Take-Two and Bethesda Softworks exec Chris Mate has also joined as vice president and general manager.

By leveraging National Geographic’s leading family brand, core themes and franchises, and its unique content that drives our mission-forward strategy, NGG will create fun games that allow gamers of all ages to experience and explore their world through play, said Levine.
Our global audiences love to play games, and we plan on creating games in-house as well as working with leading global publishers to develop entertaining games that engage those audiences in a relevant way.

Nintendo’s Wii and DS, PlayStation 3 and PlayStation Network, PC and mobile devices would be a target for for the games, having said that a deal with Sony corporation is being sorted out.NGG’s first titles will be Herod’s Lost Tomb;Panda;Africa;Sudoku Traveler: China, which will be realized in December this year.