After laying off almost half its workforce, MySpace begin to think about its growth outside the U.S. as it joined hands with Fox International Channels. As a result of this, FIC will take charge of the social network’s marketing, advertising, etc around the world. This will definitely help MySpace keep a foot on the expenses and utilize the network of FIC to help it expand business internationally. Given that MySpace has suffered quite a lot outside the U.S which also justifies the layoffs and keeping all this in mind; MySpace’s decision to give charge of advertising/marketing to another unit sounds intelligent enough. However time will tell how fruitful this turns out for the social network.

Comments