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Although the Facebook was decorated with ads from the top advertisers in the U.S., the social network couldn’t do better than the rival MySpace which seems to be a little less popular. This was pointed out in an article on today’s Wall Street Journal. The article reads:

[Facebook] says 70 of the U.S.’s 100 largest advertisers have advertised on its site since 2007. But its share of total number of U.S. online display ad views was just 1.1%, according to market research firm comScore Inc., in its most recent report in June. News Corp.’s Fox Interactive Media Unit, which includes rival MySpace.com, is the market leader with 15.9% of display-ad spending, according to comScore.

Facebook currently contains more than 120 million active users. In the current year, the social network is expecting a revenue between $300-$350 million. On the other hand, MySpace made a share deal with Google which will pay them double of what Facebook is expecting. Facebook can generate a lot more than what is earning right now if they change their strategy a little bit.