MySpace’s MyAds, a self service display ad system is already generating around $140,000 – $180,000 per day, which makes the ad system worth as much as $50 million/year business, according to a TechCrunch source. The figures are more telling if you consider the fact that the product was launched just a month back. According to TechCrunch
Our sources say that a large number of ad arbitragers are trying out the system, as well as many of the millions of music artists that have MySpace pages. Those artist ads are doubly profitable for MySpace, since the ads link back to MySpace web pages, driving up page views and additional advertising impressions.
Outsiders are estimating that MySpace revenues for the fiscal year ending June 2009 will reach $1 billion. It’s clear that MyAds will be a significant driver of revenue growth. 2008 revenue was estimated to $750 million.
[via TechCrunch]
1 Trackback or Pingback for this entry:
[...] are leaving the top US social networking site. The purpose? Well the foremost being MySpace will eventually lose grounds to Facebook in the US much like it has in the global arena. Apart from that, these [...]