Facebook and Social Startups Meme.

Boy o boy, the importance of Facebook is proportional to its growth. The social network is light years beyond the reach of all its competitors combined and it is the same reason why users, brands continue to take advantage of it. Now brands can spend millions to market their products anywhere, but Facebook’s Chief Privacy Officer, Chris Kelly is working on the same lines.

The CPO has invested a whopping $2 Million from his own pocket in a bid to leverage the social network’s user base to become the Attorney General for the state of California. There has been quite a stir of Chris being in the run for the Attorney General but this move confirms what otherwise was thought of to be a rumor. I sort of appreciate the move as he might actually get some recognition on a larger scale and perhaps he has learned a lot from the Presidential Campaign [President Obama who now has a group planning to murder him]. Keeping aside the cost, it might just help him in some manner [at least people will get know who is].

Now had it been any other individual, I would have been shocked as spending $2 Million on a campaign over Facebook sounds quite princely. But Chris had all those Facebook shares and according to reports if he only has a minute 500,000 shares of the 312 million that Facebook has, he already has $12.5 Million in his pockets. Now $2 Million for a seat as an Attorney General wouldn’t hurt much and especially if all that is just coming from one place. He already has close to 3,000 fans on his fan page and this campaign is bound to push the numbers way more.

It just makes me wonder how significant has Facebook become. I mean there is definitely a greater chance of having yourself shoot to popularity via campaigns and groups. While Chris’ objective is for quite a cause, the social network can be used for all the publicity you need in general and not everyone has to actually spend millions for that.