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MSN ClipClub TV an IPTV solution and social content network built by Axinom, a German Microsoft partner today helped MSN Germany receive the “IPTV Award 2008” for technical innovation.

Clip Club TV connects existing MSN video content to the functionality of Windows Live Messenger in an innovative Silverlight 2 interface, enabling users to receive rich media videos and content via the interface making it very “Cool”.

“IPTV Award 2008” competition is huge and one of the most prestigious IPTV awards in Europe sponsored by German Federal Ministry of Education and Research (BMBF) as well as the IPTV Forum and, among others, Deutsche Bank and Universal Publishing.

It is very much clear that Silverlight platform is not a weak platform and can definitely give a tough ask for Flash if introduced like this in the social networking context where Microsoft definitely has an a lead considering it’s MSN network users.