I had always believed; no matter what happens talks about Microsoft buying/merging with Yahoo would always stay in the loop. I thought Jerry’s departure as Yahoo’s CEO would strike the final blow and put an end t it when Justin Post, analyst from Merrill Lynch/Bank of America has suggestions. He is of the opinion that the two should merge and Yahoo be let to have the controlling stake. Hasn’t this been made clear that Yahoo isn’t interested in being divided in bits and pieces? Post has some points that appear fairly good when reading:
- Control 30 percent of the U.S. search market and the largest display-ad platform.
- Generate about $9 billion in 2010 revenue (versus Google’s $16 billion).
- Achieve expense reductions of $1.4 billion (half of Microsoft’s search related expenses could be eliminated).
- Generate operating margins of about 20 percent.
But we have seen better coming Yahoo’s way, which it has turned down for the worst. Plus there is so much to assume that it sounds less possible.
