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We had reviewed an interactive shopping portal that offered slide-show based search for the items consumers are looking for and providing them with options to base their selection on the various features they are looking for. The sort of features you prioritised put the products into positions with respect to how much they match your requirements.

Mology comes up as another Decision making place and is powered by AnswerOil (which means there is nothing NEW about it); the service lets consumers find and buy products, although the choice is limited to Cameras on only. It offers the same features; a guide to let users select any product category or create one’s own, rest of the work is done by AnswerOil, which guides users to the most suitable products.

Users than have the option to select and set the priority of features on which they want the product’s listing to be bases upon; this includes features like brand, price, LCD size, Zoom etc. All this is done in real time and consumers can browse through a wide range of products without the need of waiting for a feedback or reading through a countless feedback from other users.

I think the service can become quite popular if it adds more products, for one won’t find the need to visit a site powered by AnswerOil and offering exactly the same minus all but one product they won’t feel the urge to use it. Mology should try and capitalize on this and add more products to its site and give more to consumers.