Mogreet, a mobile video messaging startup, has entered into a partnership with Fox Mobile Entertainment, a leading mobile content provider for wireless carriers and consumers. The licensing agreement allows Mogreet to create mobile video messages based on hit films from Fox Searchlight Pictures and to develop and publish several promotional mobile greeting cards based on other Fox Searchlight films.
Mogreet compress the video greetings to 100k or less and send them as MMS or as SMS attachments. Mogreet messages could also be sent via "video greetings" applications on Facebook and MySpace.
“We’re excited about this opportunity to creatively extend some of our most memorable and popular brands beyond the big screen and into the mobile medium,” said Jonathan Ross, Director of Distribution & Strategy for Fox Searchlight Pictures. “The deal with Mogreet is another step forward in our commitment to maximizing distribution of our content across all media.”
