DoubleClick which was acquired by Google for $3.1 billion in cash and underwent the rebranding of its Performics Affiliate as the Google Affiliate Network has announced its new capabilites to serve video ads into Microsoft Silverlight 2 video environments. This move has been announced on the eve of NBC’s Olympics Coverage in partnership with MSN using Microsoft’s Silverlight 2 video technologies.
Using DoubleClick In-Stream, NBC will be able to monetize the video content it’ll be broadcasting using Silverlight 2. It’s a well though out move on DoubleClick’s behalf which now is a part of Google, to take advantage of its competitor Microsoft’s streaming technology to deliver ads. DoubleClick In-Stream already powered video advertisements in Flash, RealMedia and Windows Media. According to the press release
The combined DoubleClick solution enables trafficking, targeting forecasting and reporting for video advertising. By working with DoubleClick to serve ads into Silverlight 2, NBCOlympics.com is able to leverage their existing ad operations workflow and staff to package video ads with other opportunities, such as online display and mobile ads. One platform for online display, video and mobile has made it possible for NBC to create compelling cross-channel packages for advertisers who want to reach the Olympics-viewing audience.
"With hundreds of advertisers, multiple platforms and large site traffic spikes, we needed to work with a partner that could provide an integrated, scalable, robust solution," said Steven Gold, Vice President, Sales Planning and Operations, NBC Universal Digital Media. "Thanks to DoubleClick In-Stream’s new support for Silverlight 2, we are able to monetize our groundbreaking online video coverage on the same platform we already use for display and mobile advertising. This lets our sales and operations teams work together really efficiently."
"DoubleClick’s vision is to help publishers grow their revenues by creating great user experiences and providing compelling value to advertisers," said Google Group Product Manager Ari Paparo. "By expanding the capabilities of DoubleClick In-Stream to work with Silverlight 2, we can make it possible for clients to create unique entertainment and advertising experiences without increasing their workload or creating new complex processes."
This is a very strategic move by DoubleClick and will certainly be a big boost in the usage of Silverlight along with the broadcast of NBCOlympics.com . Could this be a setback for Flash? We’ll know this for sure in the near coming future, or specifically by the end of the Olympics as to how scalable and robust Silverlight proves to be in the extreme traffic it’ll have to face through NBCOlympics.com
Aha never thought Google acquired Company Doubleclick will use MS product This is really unbelievable
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