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Microsoft’s Massive has made a deal with Activision Blizzard according to which the prior will provide in-game ads to the later. Massive will provide ads to Activision’s games and Blizzard’s entertainment sector. 18 Activision games will have Massive ads including Guitar Hero: World Tour, James Bond: Quantum of Solace, Transformers Revenge of the Fallen and Tony Hawk. Massive has also announced JJ Richards as the new division chief, he was earlier the general manager of platform services for the Advertiser and Publisher Solutions Group at Microsoft.