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Branding has always been an issue for the online properties of Microsoft. I for one have never been able to understand if Office Live is an online Office or something else, same goes with Windows Live and other such names. So Microsoft has finally decided to do something about it, according to Live Side Microsoft will be rebranding their Windows Live Search under the brand name of Kumo – cloud or spider in Japanese.

Will Microsoft be able to settle their branding issues with this change, I seriously doubt it and think that it would create more problems for people in understanding what name stands for what product.