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Microsoft will be mimicking Apple once again, this time it wont be just in the GUI area. Microsoft is planning to launch an iPhone App Store like service to allow Windows developers to be able to distribute their apps and code to a massive audience. According to ComputerWorld:

During the question-and-answer portion of his time on stage at an event the company billed as "Liberation Day" for Australian developers, Ballmer said that Microsoft will soon launch a service that will let programmers sell their wares directly to consumers.

“I actually will agree that there’s some good work, particularly at Facebook and also with the iPhone, where both of those companies have made it easier for developers to distribute their applications. [They've] made it easier to kind of get exposure for your applications. There’s not much money being made, but the general concept of giving developers a way not only to get their code distributed, but to really get visibility for the code, is a good idea.” Ballmer said when asked whether Microsoft would provide a way for developers to create software and distribute it directly to users.