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Microsoft has announced the launch of Microsoft Silverlight, which is basically a re-branding of their WPF/E technology (Windows Presentation Framework Everywhere), at the 2007 National Association of Broadcasters Conference (NAB2007). This is a classic tit for tat situation with Adobe launching Adobe Media Player and Microsoft fighting back with Silverlight in a single day. Microsoft is marketing Silverlight as a cross-browser, cross-platform plug-in for creating rich interactive applications (RIA) for the web, in short you can call it Microsoft Flash.

To make the launch ceremonious Microsoft announced that companies like Akamai Technologies Inc., Brightcove Inc., Eyeblaster Inc., Limelight Networks, Major League Baseball and Netflix Inc are already on board.

The increased interest showed by both Microsoft and Adobe highlights the fact that Web is the battleground of the coming decade. With broadband adoption increasing the data pipeline connecting our houses, users are seeking better and richer user experiences both inside and outside the browsers, online and offline.

Read: Ryan Stewart and Tim Sneath (Microsoft)