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Microsoft Corporation hired Walmart veteran, David Porter a its VP of retail stores and  almost immediately disclosed plans of opening its retails stores. This appears yet another we secretly admire Apple’s ways, as Apple itself has created a lot of awareness amongst consumers with its stores. Microsoft badly needs to improve its own brand amongst the masses, especially after what it suffered at the hands of Vista. In a press release, Microsoft’s COO Kevin Turner stated:

This is an exciting time with our strong lineup of upcoming product releases including Windows 7 and new releases of Windows Live and Windows Mobile. We’re also working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere. David’s unique and diverse background, coupled with his deep retail roots and distribution understanding, will be an invaluable asset in this long-term effort.

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