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While everyone is trying to bolster themselves up, Microsoft after buying, dealing and making ads has now hired a key person for its Microsoft Research New London. The person in discussion is Danah Boyd the much famous academic in the world of social networks with focus on the rise of web and the consequences it has on society.

Danah has worked both as ethnographer and social media researcher for numerous organizations including, Google, Intel, Yahoo, etc. You can read more about here here.

At the Microsoft Research, she will heading up with her own research, publications. Given her flare in the business, I bet Microsoft will have to look beyond short term objectives  to support and more importantly bear with her.

Microsoft Research New England is a part of Microsoft’s commitment to team and work around with a larger research community and improve multiple areas of computer research. This is the sixth lab in series of the Microsoft Research venture and is focused at exploring areas that amalgamate computer and social scientists to enhance the future of online computing.