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Microsoft is giving the creative responsibilities of it Zune digital MP3 player to the Crispin Porter + Bogusky ad agency. It seems that the software giant is happy with the performance of CPB on its I’m a PC ad campaign. Though Microsoft is spending a good amount of money on Zune, it is yet to make the expected mark. Last year Microsoft has spent $41 million on Zune’s local account and also $18 million in the first half of this year. Currently iPod is dominating the MP3 player market, so Microsoft has to do something extraordinary to beat Apple in this regard.