Microsoft has finally decided to sell off its interactive ad portal, Razorfish. Reports state that its current worth is in the range of $600 Million to $700 Million. WPP Groupe had shown interest in acquiring it for as much as $800 Million but eventually took a bow when recession hit the economic market, however it is possible that the same group may acquire it but probably at a lower price than it had offered. Let’s see what price is fetched for the ad firm and who actually throws the bid for its acquisition.
I disagree with the valuation of the company it seems a bit too much like a fire sale by Microsoft who is looking to refocus their efforts on Bing http://thelostagency.wordpress.com/2009/06/29/microsoft-serves-razorfish/
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