When you talk about measuring a popularity of anything you simply look at the stats; number of monthly visits, fans, etc. The popularity of Farmville is by no means questionable. Zynga has by no doubt utilized Facebook to its maximum potential reaching almost 75 million monthly users that spend hours doing farming.
What’s worth mentioning here is the fact that the social game’s fan page now has more fans on it than what Michael Jackson has on his. As of now the page has over 11 million users and all this has come largely on how virally it has grown thanks to the infinite notifications it sends to almost everyone on Facebook. But how long can Farmville leverage the feeds? We all know that Facebook is all set to reduce the presence of apps notifications on user inboxes and profiles. However I personally think that it wouldn’t matter much to Farmville for it has already got a lot of traction and its addicted users would engage with each to give it enough visits and keep it on top.
Other than that, the game would only require a few of the millions of users that Facebook has. The game has seen a phenomenal growth and the only major medium it has to market itself is the fan page. In my opinion Farmville is definitely the best example of a brand maximizing on the social aspect of the network. Though I wonder what the readers have to say about its future, will it continue to grow or its just a hype that would eventually fade out?
