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Online shopping assistance and community platform for retailers, IMshopping gets some boost from Rainbow Appliance as it introduced a 17% conversion rate for its Merchant Answers Service. Rainbow Appliance previously focused on phone support for customers but as it happens, the support teams end up answering the same questions time and again. This is exactly why they extended hands to IMshopping’s Merchant Answers which lets customers to ask any and every shopping related questions using the widget. The idea was to provide customers an answer from a proper shopping guide, giving each a personal reply. This proved more than just fruitful as the service had more than 17% customers into sales. This makes Rainbow Appliances the 26th retailer to be using IMshopping’s Merchant Answers. The recommendation can be directly added to the retailer sites enabling customers to directly ask questions using the sites or Twitter and giving them a personalized shopping experience.