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MediaMath raised funding worth $12.5 Million in VC and debt. Safeguard Scientifics led the $10 Million venture fund along with participation from QED Investors while the $2.5 Million in debt came from Silicon Valley Bank. Media Math’s automated buying platform provides ad agencies access to billions of ad impressions on a daily basis as well means to use them most effectively utilizing powerful analytics and data. The funds will be used to bolster its technology and product development.
Tags: ads, funding, mediamath
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