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Social search startup The Mechanical Zoom raised $6 million in a Series A round of funding, led by August Capital. The startup founded by a team of former Google employees aims to tailor web search results to cater to personal tastes. This would be done by tapping into a user’s social graph, that means the service will help users pick out the right person among the tens of thousands in their extended network, to answer a particular question.

[via VentureBeat]