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At the recent Web 2.0 Summit Facebook’s founder and CEO Mark Zuckerberg included these two words in his talk frequently, “iteration” and “evolution”. These words symbolized what Facebook is about – a company that attributes much of its growth and innovation to going through small changes and expansions. After its launch in 2004, the network saw features coming and integrating one by one, the site grew gradually and with it the site’s popularity.
"The challenge that we have is to bring people along that whole path, first bring people along to Facebook and make people comfortable with sharing information online."
"We got people through this really big hurdle of wanting to put up their full name, picture, mobile phone number, (etc.)"
The new addition is Facebook Connect, an extension of the platform that allow Facebook credentials to be used on external sites. The answer remains though, that Facebook shall continue to work with its slow transitions to keep the social community alive and running, because that is how Zuckerberg finds it’s best for his company’s survival.

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