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Scribd and Lulu have have teamed up to offer Lulu’s free books in Scribd’s iPaper Format. This means that all free books available by Lulu will take advantage of the iPaper format and it’s features which ranges from inserting ads into your documents to embedding in a webpage.
This move will prove to be a good one as Lulu already handles print versions of their books, and now with this partnership it’ll extend to iPaper ebooks as well. 
Soon enough Lulu will start offering its most popular free content in the iPaper format, and if the response is good, then the other content might be rolled out in iPaper as well.
Authors and content creators will be able to embed AdSense Ads in their documents which is iPaper’s feature, and thank to that, they’ll be able to earn an income for their content which is offered as free ebooks. The online sharing of these ebooks will be made easy too by iPaper because of the email, download and embedding options.
[ via Download Squad via ReadWriteWeb ]
