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In a bid to help users easily customize and integrate their video player into platforms from various companies, Livestream has released new APIs. These new plugins can be utilized by services like Brightcove, etc.  The idea is to open up its existing linear video streaming platform for third party players and platforms. Livestream Player API lets users create their own Livestream powered video players and clips using Adobe Flash or Flex, HTML development environment. The major step in this regard cam in with its partnership with Brightcove that enabled Brightcove users to stream live and linear video via Livestream directly into their Brightcove player.