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Lijit, after crawling through the searches at a snails pace, so slow that it took more 10 seconds to deliver result; now isn’t that like a billion years wait on the web? It had drastic effects, rendering the service void of any use.
Lijit has spent a great deal (over $500,000) to increase the much needed server capacity. CEO, Todd Vernon said that it was due to the increase in user growth since January and that the slow speeds and downtime occurred during the systems migration from independent servers to dedicated ones. This increase Lijit’s capacity up to five times more as compared to the previous.
Is this going to prove effective? The stakes rest upon the swarm of bloggers who have the tendency to bog (blog without an L) the sites and eventually turn traffic to alternate routes.
Lijit also managed to grab a deal with b5media (a blogging network with 350 properties). Lijit’s idea of simultaneous searching of content on a certain blog and sites related appealed to b5media. It’s not the idea but the reason behind is that this increases the traffic within their own blogs. So it’s a fair and fine deal for both parties and the results have already shown that with 1.5% increase in page views and the reason behind directly goes to the widget.
Deals don’t matter much until they properly capitalized upon and if Lijit can manage to control, rather efficiently handle the traffic it has by upgrading systems before hand, it might very loose the confidence (both amongst users and those they plan or have dealings with).
