image thumb Kicksend Brings Its Photo Sharing App To The iPhoneAccording to a research conducted by the NDP Group, 27 percent of all photos taken in 2011 were taken via smartphones, which showed a 10 percent increase from 2010. During same period, photos taken from a traditional camera dropped from 53 percent in 2010 to 44 percent in 2011. Those are just numbers at the end of the day, but for anyone who has an eye to spot where the user preferences are shifting will plan and execute smart. The idea therefore is to bring an intuitive and useful file sharing experience to mobile users. Kicksend’s Co-founder and CPO, Brendon Lim stated in a release:

The user experience is at the core of everything we do and we are proud to provide an easy, reliable way for iPhone users to send a large number of full quality photos and videos from their iPhone to anyone

Touchscreens, gesture recognition, voice search, etc have all become a very native feature of all smartphones and with the purpose being “simple” it makes little sense why things should be complicated. What Kicksend plans to do is to rid iPhone users of sharing limit by enabling users to share batches of high quality photos and videos with their friends instantly. The sharing could be done with those in your list or by specifying email address of the recipients.

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The Kicksend advantage here is that recipients don’t have to signup in order to receive files. You send it, they receive it ,in fact almost half of Kicksend users aren’t registered users of the service. That added with the ability to share up to 30 photos at a time, with no compromise on quality added with the option to share files that are otherwise too large to be shared via email makes it a one stop solution for your daily file sharing needs. Again there are dedicated services in the form of Drop Box, Box.com for larger file sharing but more often these services require recipients to sign up or authenticate downloading the shared files. Kicksend rids its users of this extra process. There are also the likes of YouSendIt and WeTransfer that are very simple to use, however the links where recipients can download the files expire within a certain time frame. Not sure if Kicksend has something similar, which we think it shouldn’t primarily for the fact that it offers registered users a space to store their files.

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Kicksend hasn’t limited itself to a sharing services dedicated to a platform or particular format. The idea it has been built on is “sharing” and this could be anything literally giving the startup an open path for scalability. You have services like Batch, Photovine that are also photo sharing applications but somewhat appear to be narrowed to a particular set of users. For example Batch needs you to have a Facebook account or Photovine is more about community sharing and building stories around mobile photos. But those are interest or purpose based applications that target their consumers in the best way possible. We might not call Kicksend the most innovative of startups or one that has transformed the industry, but it won’t be wrong to state it improves the experience of sharing. The objective moving forward for any startup is to strike where it matters the most and that target is the User Experience. If any app or service improves that it is bound to get attention, it is bound to scale.

Summing up the Kicksend App Features:

· Share Photos in Batches with Zero compromise on Quality – Users can share up to 30 photos to anyone via email or the lists users create.

· Share files form other apps on the iPhone – Its not just Photos, if you have files like a PDF or a Word document on your iPhone, Kicksend can take care of that as well.

· Instant notifications – Kicksend users are instantly notified of the files shared across all the connected devices. These could their Desktop App of the iPhone depending.

Kickcsend was earlier known as Receivd and had received a $1.8 Million funding back in December 2011 from True Ventures along with participation from SV Angel, Start Fund, Digital Garage and Milo Founder and CEO Jack Abraham. Kicksend was founded by Pradeep Elankumaran and Brendan Lim.