We spent a lot of time online for one reason or another, especially on the countless social networking sites around. There is another startup: JackTheDonkey that tries to turn your time online into a way of supporting a charity of your choice. The site donates 55% of all ad revenue it generates from users time on the site, giving them a choice to select from 21 charities in the U.S and Canada, to whom they want this revenue to go. The work around is pretty impressive and you are at least glad that the revenue generated by your time on the site is utilized for a good cause and doesn’t end up in the pockets of the people. Now there is one thing that I just couldn’t figure out, the choice of name. I mean why JackTheDonkey? It’s definitely different, but weird and I am still wondering why this has to be the name. Any answers?
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To the question about the name…it started off as a “tribute” to a relative’s exhusband…who towards the end of their marriage, throughout the divorce and every day since has treated this relative and her kids horribly. When I bought the URL a few years ago, the intent was to use this as a means to support women’s causes but wasn’t sure how (be it shelters, helping to fund lobbyists who are working to evolve the laws related to domestic abuse etc)…then this past year, I realized that there was actually an opportunity to do some good in this world through JackTheDonkey.com….I had seen so many people take unfavorable/challenging life circumstances and convert them into positives…that’s why I felt the need to stick with JackTheDonkey.com (if you prefer…you can type in thismadecents.com, thismadesense.com or thisassgivesapoop.com and all will take you to the community where your time online supports the charity of your choice). I have approached a few women’s shelters about joining JackTheDonkey.com (it’s free for the charities) with no success. Hopefully as Jack gets fully up to trot there will be cause for more optimism as to what can be accomplished.
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