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Google has pushed the accelerator on location awareness, brining Google Maps to both Firefox and Chrome and today introduced the same for the iPhone on Mobile Web. Users running the iPhone 3.0 software will see beneath their search box a message prompting asking them to try My Location. When clicked, you are prompted if you would want your device to use the service on your device. This removes the need to have a dedicated app and also enables users to have the location service running in Safari in the background. And Google makes sure your privacy is not compromised by not including your location in search results unless you desire it.