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Paris-based Inspirational Stores raised 10 million Euros in the series B round, led by Atlas Ventures and OTC Asset Management. Inspirational Stores provides high-end brands without needing support of online retail activity, a full turn-key solution, in the process of converting web presence to full logistical and customer support service.

The company was created in 2007 by founders of PhotoWays, a popular online pictures retail service in Europe. It has convinced 12 brands among La Durée. Their service is based on catering well known & unique brands or products (e.g. art de vivre) to generate interest and purchase intention.

The company is currently based in France and has aims to expand abroad.