Infusionsoft, a Gilbert, Ariz.-based startup that customer relationship and marketing solutions for small businesses, has raised $7.9 million in second round of funding led by vSpring and joined by return backer Mohr Davidow Ventures. The funding will be used to expand sales and marketing efforts in 2009. Infusionsoft provides automated follow-up marketing software, that is completely web based, to small businesses to address the common problems of unconverted leads, and no repeat sales from current customers.
“When we started Infusionsoft, we realized that there was no solution geared towards helping the true small business succeed without adding a lot of overhead,” said Clate Mask, CEO of Infusionsoft. “The new financing from vSpring demonstrates both the success we’ve had to date in building a strong software company and our potential to quickly become a recognized market leader. I am especially proud of raising capital despite the negativity that is so pervasive in this economic climate — it’s a testament to our investors’ confidence in our business and the power of the entrepreneurial mindset. In 2009, Infusionsoft will be dedicated to liberating and empowering every growth-oriented entrepreneur and small business that can benefit from automation and always-on marketing.”
