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IMShopping, the human assisted shopping recommendation platform that makes it easier for people made an important announcement today as it made its platform available to all retailers. The service called Merchant Answers has already been implemented by 20 retailers. This would enable sites to maximize sales conversions with a better shopping experience. Sounds nice given that it’s always the better services which improve loyalty of customers as well as boost sales. And with the implementation of Merchant Answers retailers would have a better possibility to turn the customers into buyers.