Imprezzeo launched its Image Search earlier this month in beta. The search product uses both content-based image retrieval (CBIR) and facial recognition technologies. This gives users a tool to use images to search for images, rather than textual search terms. As a result, Imprezzeo achieves better and more relevant search results. Images can be scenes, landmarks, objects, graphics, people or even personalities. About the service Dermot Corrigan, CEO of Imprezzeo states:
This will fundamentally change the way users and consumers expect to search for images, whether that’s in a photo stock library, the desktop or on the Web.
We know that currently many image searches are abandoned at the first set of results, because the returned results are not what the user is looking for. This technology changes that.