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IBM has launched a business social networking tool, Bluehouse. The tool is based upon the Lotus Foundation service of the IBM. The tool is specifically targeted for the corporate used and include services such as web conferencing, instant messaging, document sharing, directory, profiles, which are all conveyed online.

According to Sean Poulley, the vice president of IBM’s online collaboration services:

Bluehouse will allow people to quickly create a collaborative space, but unlike Facebook it has management features to ensure privacy and other controls that businesses want.

According to Frank Gens, the IDC Analyst:

Our view is that being able to provide software offerings through a cloud services model is the foundation for new growth for the industry…Bluehouse is Lotus moving much, if not most of what they do in a traditional software model, and putting it right out there in the cloud.

The tool will be free of cost in its testing phase along with a subscription model which will be implemented in the coming days.

IBM Bluehouse