Users of the online video service Hulu wants to watch all the ads at a time instead of watching them in between the videos. Hulu users would like to watch a single 2 minutes ad before the start of the clip and not a 30 seconds ad appearing four times in a 22 minutes video.
According to the company:
88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show.
Advertisers buying long-form ads on Hulu include Columbia TriStar, American Express, Hyatt, Paramount Pictures, Sprint and Capital One.