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Barcelona-based Helpmycash raised €3 million in Series A round of funding that was led by Debaeque. The company is in the business of serving online recommendations on consumer finance products. The company was founded in 2008, with the aim of revolutionizing the way consumers select and shop for financial products, and they plan to do this through their unique IT platform. Helpmycash’s founder Laurent Amar stated:

“We are glad to team up with a partner who can deliver genuine value added on top of financial backing. Debaeque shares our passion for improving efficiency and ethic in the distribution of consumer finance products. Not only that, they also have a wealth of experience in consumer-facing recommendation businesses with both local and international expertise. There is nothing more we were looking for in a partner and we are truly looking forward to working together”