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There has been a lot of talk about TiVo aiming at having YouTube videos put on TV; something that has been considered by CEO Tom Rougers; a key part and a rescue plan at protecting the company. This is deemed to make TiVo subscribers to watch their content on their big screens, turning TiVo into a broadband device and giving you a fulfilling experience of what you watch.

As reported by Michael Learmonth, TiVo has put the accelerator on to upgrade their software and start off with YouTube videos on TiVo Series 3 and HD boxes. What’s the difference then between the AppleTV and TiVo? TiVo lets you do what AppleTV doesn’t; to record what you watch and skip commercials. Something users had been looking up for quite a long time.

The deal is entirely based on the marketing component without any cash involved; meaning that TiVo service will be promoted by YouTube that will include TiVo channel and its promotion on YouTube’s homepage. As a spokesperson at YouTube said:

"TiVo will receive promotional impressions on YouTube’”

The present venture by YouTube is to help Google accomplish its dream that its video services is available for every device there is. This deal will definitely help Google at what task it has set but this would turn out to be a Godsend deal for TiVo that has been strangled up late.