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Hasbro is setting itself to provide kids and family with quality content by next years end as it buys stake in the Discovery Kids. Hasbro will be becoming a 50 percent venture partner by buying $300 million to Discovery Communications and along with Discovery Kids will continue to operate the network. However the two will rename the service, the name is yet to be decided. This would have the two create and distribute content giving Hasbro a dimension to its already existing brands.