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With the Yahoo/Google deal taking pressure from every corner in order to be ripped off, Google is trying its best to win it over and get along putting the terms and conditions of the deal to practice. The basic concern with many a folks in the search and ad market is that the two, if combined would hold a staggering 90% of the search advertising market; giving them both the ability to set their own rates and standards. Google has however declined any such threats that competitors are afraid of.

In the blogpost, Tim Armstrong, President, Advertising and Commerce , North  America answered a few questions that have been put up for Google (more of accusations). The most important being that  of the deal turning out bad for competition. In response Tim pointed out at the deal that stated the deal to be merger and not a complete acquisition as had been put forward in he proposal by  Microsoft to buy Yahoo. Google rather terms the deal to be better for Yahoo as the revenue generated will be  used by Yahoo to improve its own ad system.

No matter what Google says or does to justify its proceedings with Yahoo, one thing is for sure that once the deal steps into the practical sphere, Google will undoubtedly dominate the Web with no one to challenge its authority. And what are the chances that the deal and the money Yahoo pockets will end up being used to make Yahoo stronger? Given the failing market that Yahoo is seeing, the deal might very well obliterate what little Yahoo is left with.