Looks like Google is all serious about helping people churn more cash out of AdSense and is now enabling multiple certified ad networks of Google to make all ad networks work hard for a space on your site. The step would help site owners generate maximum profits for every impression on the site. This will initially begin with ads certified by Google ad networks, which means that you won’t initially see the jump in your AdSense earnings but as more networks become a part of it there will be a significant jump in revenue. The feature is presently available to publishers in Europe and North America. Lets see how this works and to what extent are a sites’ earnings improved.

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